How Does SEO URL Structure Work?
How Does SEO URL Structure Work To understand how to create an SEO friendly URL structure, you first need to understand the purpose of URLs.
Url or uniform resource locator is used on specific web addresses. It helps consumers identify and find documents and resources they can search on the web.
Is This What it is?
This is just the main purpose of url. But the way you build your URL structures and URL parameters can change how easy it is to find websites for search engines.
To create an SEO friendly URL, you need to improve the structure of the URL and use relevant words. If your SEO URL structure is done well, it simplifies the process of indexing.
This is because your URL structure gives search engines, like Google Crawler, some context about what your webpage is.
Search engine title tags, content as well as link anchor text for the same purpose. Search Engines combine information from all these elements to have a better understanding about your Page.
If you use special characters in your URL, such as $, @, *, and others, it becomes hard for the crawler to understand the actual context.
Ex-Google tech, Matt Kits has some advice for connecting words into your url structure.
He suggests that webmaster use dash in url instead of underscore.
Don’t Follow me Behind you?
To understand it better, let’s look at an example.
Assume that your URL is in structure “. com/karaoke_bars has something along the lines:. “Google’s crawlers will read it as “karokbars.” When you use an undercore, they leave space between the words.
On the other hand, if you want to add blanks, you should use Dash. In this instance, “ . com/karaoke-bars” would be a more appropriate form for web address.
In another interview, he also revealed the ideal length for your URL on Google. It can be anywhere between 3-5 words. So, it’s obvious that a short URL structure is exactly what you should aim for. That’s what it works for Google.
Practices to Create SEO-Friendly URLs
Without further ado, let’s take a look at some of the best ways to build the perfect URL structure for SEO.
1. Use Required Words in Your URL structure
To make your URL structure SEO friendly, you need to use the right required words. Your webpage URL appears in search results and having the right search words in it can help you rank better.
How do you find the right needed words?
You can use tools such as Seamrush or Moose’s Keyword Explorer to find relevant wanted words that compete with low and high search quantities.
It is almost impossible to find this collection if you use a single word or two word required. And this is why you want to find the long-awaited words-phrases. What Your Target Audience Is Likely To Find.
A word of caution when trying to add required words to your URL structure. Avoid saying or repeating wanted words because it can do you more harm than good.
Use only one or more two required words in your URL and try to keep them towards the start of the URL. Here is an example where I have used my target word wanted in a url structure for an article on my blog web page.
2. Migrate to a Safe HTTP
On August 1, 2018, Google released a new update to its core algorithm that impacted the search rankings of countless websites around the world.
As a result of this update, Google added a few more parameters that they use to assess webpage quality and its position in search. The parameters are Skill, Classification, and Confidence Building ( E-A-T ).
When it comes to optimizing your content for search, you can clearly see that trust is a most important factor. And one of the best ways to do that is to use a URL structure that is beyond trust..
Therefore, you should move your website to secure HTTP or HTTPS (if you haven’t done so already).
How Does This Help Build Confidence?
This will ensure that all communication between your customers and your website is confidential and, therefore, safe from malicious attacks. Given the rate at which cyber crimes are increasing, this is of utmost importance.
Having HTTPS in your URL structure will make your visitors more comfortable and relaxed, and they’re more likely to want to check out your site. And of course, this is also an important classification indicator.
Therefore, if your site is engaged in financial transactions with its customers online, it is essential to obtain SSL Certificate.
Even if you don’t handle financial transactions online, you should consider getting an SSL certificate as it can help build confidence.
3. Make Your URL Structure Easy to Read
Remember that search engines give a lot of importance to how people engage with a specific web page or content. And to an extent, it does determine how your pages will rank in search results.
So, when you’re looking to make your URL structure SEO friendly, make it user-friendly first. This means that you should pay special attention to his ability to read.
How Can You Get it ?
For example, a URL like https://makkitv.com/2023/02/06/10-seo-techniques-to-rank-your-website-2023/ .
is much easier to read and more appealing than https://makkitv.com/category/seo/
Also, keep in mind that for better readability you need to keep your url as short as possible. Short URLs can also help you rank better. How Does SEO URL Structure Work
In fact, a study by Backlinking found that URLs that were ranked lower in search results.
Having your url structure near the page title is also a great idea..
For example, for the example I used before, you will see that my page title was, “7 Reasons Why Your Agency Needs to Consider When Doing Label Marketing.” and my for this page The URL contains the words “white label marketing”.
So, What Does That help?
This ensures that customers can expect your URL when they land on your Page. And it’s one way of providing a better user experience, which is also an important indicator of ratings..
4. Avoid Using Stop Words
Stop Words are basically words that help you to consolidate key words in your URL so that they are logical and meaningful from words.
5. Avoid Creating a Dynamic Url
Dynamic URLs are those that have URL parameters that change while vertical URLs remain constant. For example, consider the following URL structure:
URL 1 –
URL 2 –
URL 1 is an example of a solid url while url 2 is a dynamic. Now, when it comes to building a URL structure that is SEO friendly, always use solid URLs.
This is because they are easy for people to read and understand and thus, they can help them rank domain names better. How Does SEO URL Structure Work
Multiple folders can make your URL look much longer and they also add site depth for your customers as well as search engines.
Too many folders can make it difficult for search engines to understand the meaning of your URLs.
6. Remove The Special Character
You should avoid using special characters like the percentage symbol, hash, backslash, toled, etc. in your URL structure as they can introduce security risks.
To prevent your content from malicious cyber attacks, you should stick to only the secure characters in the list below.
Also, remember not to emphasize (use and) hyphens to separate words in your url structure.
Why Should You Even Care ?
This is because Google thinks of hyphen as word separator and, therefore, will interpret your URL the way you intended.
On the other hand, it didn’t read the underscores, so the words in your url would be invalidated (imagine a string of words with spaces in between them).
7. Create an XML Site Map
Once you’ve done all of the above, don’t forget to present your XML in Google. This will ensure that your site’s structure is visible to Google and it can creep into your pages with ease.
What is next ?
You can map your site from your Google Search Console to ensure all of your pages are organized properly. This could take you one step closer to finding a spot in Google search results.
8. Use Canonical tags
This is also true when you have the same page linked to more than one url. In both of these scenarios, you’re lowering the cost of optimizing your search engine..
It’s a lot when you have two versions — one with “ http ” and one without. Or if you have a separate protected version that starts with “htps.” Whatever the reason, the duplicate content is a hard number.
So, What can You Do?
You want every url structure for your webpage to be stable. This way, you can return a link to all versions. For this, you need to use traditional tags.
In short, traditional tags can tell Google that a specific URL is like a master copy. You can solve the problem of copied content with this.
Using a general tag, you can indirectly tell Google which URL you want to display in SERPs.
Kaninal tags are important because without them, your classification might fall apart. Suppose you have a page A and a page B that has the potential for different search traffic.
With traditional tags, you can create a master copy that has a better chance of grading. Although traditional tags are not directly linked to your URL structure, they can affect your search engine optimization.
9. Care For Case Sensitivity
Case sensitivity in URL is something you need to keep in mind. If you’ve got Microsoft or IIS servers, you don’t have to worry. But for those who host with UNIX or Linux, case sensitivity could be an issue.
These servers interpret the URLs separately with different issues. For example, makkitv.com / XyZ looks different from makkitv.com / xYz. They can be seen as different content pages.
What are you Think to do?
Ideally, you’ll want these links to automatically use the conical tags if they contain the same content.
But you need to be active to ensure you’re reaching your search engine optimization potential. You can use htaccess rewrite protocols for this issue.
10. Use a Standard URL Structure
We’ve already covered how an XML site map can be beneficial for your SEO strategy.
In a way, this move is relevant because it also touches the overall organization of your website. You should create a standard url structure that you can use for all your web pages.
Want to Know How?
First, you need to decide which category and sub-category you want to add. Also, try to figure out how to write a url for each category.
Keep in mind that creating lots of categories and sub-categorization can make your URL structure look complicated.
Let me explain this to you with an example. If I am writing an article on SEO tools, I might use this framework:
The categories here are logical and the structure of the url is similar and what it means.
On the other hand, “ makkitv.com is not a good example of this. It breaks down the structure into minute details that are unnecessary.
You don’t want too many types on your site. Stay on top of the key people to make your site more organized and intuitive.
Ready to Start Building SEO URL Structures?
Getting your URL structure right is only one part of the SEO puzzle. However, this is an important point.
So, focus on the above points to create SEO-friendly URLs, but don’t forget to create exceptional content that also meets the user’s intentions.
When it comes to search engine optimization, you need to adopt a comprehensive approach. And this means taking care of both on-page and off-page search engine optimization.
How Does SEO URL Structure Work
If you’re new to the game, why don’t you start by making sure your url is improved enough?
Can you think of any other pointers for creating the perfect SEO friendly URL structure? Let me know in the comments below.